When choosing a name, I wanted something that would be suitable for a book of any genre or subject. 'Sartain' is my maiden name, so I also see this as a lovely way to include the name my family gave me in my writing career (I publish using my married surname, Rosen).

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My friend, Pete Glass, kindly created the logo from a scribbled sketch I gave to him. It's now found on each of my books.